Date: Apr 22nd
Source: School of Journalism & Communication
Author: Yao Yurou

The awards ceremony of the Shanghai International Advertising Festival (SHIAF) 2019 Youth Camp and International Short Video Training Course of Sino-ADI Company was held in Shanghai on April 18. The JNU team, called Artists, consisting of advertising majors Ye Wenjing, Xiao Yunqi, Lu Yuanmei and Wu Hao was named the SHIAF 2019 youth camp winner. Chen Guangyao, an associate professor in the School of Journalism and Communication's Department of Advertising, went to Shanghai on behalf of the school to accept the award with the winning students.

(Prof. Chen and the winning students accepting the award)

(Final scores of top four teams)

(Winner's certificate and trophy)

The Artists team had previously ranked first in the six-to-four competition of SHIAF 2019 Youth Camp. In the final round of assessment, their creative works, displayed on the video-sharing website Bilibili faced the market directly and withstood the tests of video creativity, brand value, communication effect and social fission effect. 

(The top four teams' works on Bilibili)
Link: https://www.bilibili.com/blackboard/activity-2019sh-ad-h5.html