Topic：The Influence of self-identity on consumer behavior
Speaker: Prof. Shen Hao
Host: Prof. Yang Defeng
Date: April 19, 2019
Venue: Room 504, Management School
Prof. Hao Shen is Professor of Marketing at The Chinese Universityof Hong Kong. He received his PhD in Marketing from the Hong KongUniversity of Science and Technology. Prof. Shen's research interests .include: the effect of mood, the effect of procedural knowledge, culture,and sensory_ marketing. Prof. Shen's research has been published injournals such as Journal of Consumer Research, Journal of MarketingResearch, Journal of Consumer Psychology, and Journal of Personalityand Social Psychology. He won young contributor award from Journal ofConsumer Psychology in 2008, young researcher award from theuniversity in 2011, and was named as Marketing Science Institute (MSI)
2015 young scholar. Prof. Shen is on the Editorial Review Boards ofJournal of Consumer Research, Journal of Consumer Psychology, andJournal of Retailing.
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